Snapshot: Zimmerman at All Energy 2023

Client: Zimmermann  Event: All Energy Expo 2023 Location: MCEC Industry:  Features: PVC Back Wall Graphics Curved Reception Counter Computer Cut Vinyl (CCV) graphics SAV Print Blade Graphics Client Owned Solar Panels    Comment: Zimmermann’s bespoke exhibition stand at the All Energy Expo successfully garnered interest by strategically positioning their solar panels at the forefront of […]

Integrated Marketing Communications for Exhibitions

By nature, an exhibition is an integrated marketing campaign. Trade shows have multiple touchpoints. From pre-event promotions through online and traditional marketing channels to on-site interactions such as exhibitor booths, seminars, and networking events, each phase represents a critical touchpoint.  Integrated Marketing Communications (IMC) is the application of consistent brand messaging across various marketing channels […]