WSU Open Day 2025: The Campaign That Made ‘Choose Western’ a Power Move

Executive Summary At Open Day 2025, Western Sydney University (WSU) faced a familiar challenge in student recruitment: how to stand out and convert in a crowded, competitive market. Their answer? A bold, campaign-led call to action: Choose Western. ExpoCentric brought that vision to life with a high-impact, high-engagement experience. At the heart of the Parramatta […]