PACCAR at Brisbane Truck Show

A bold, structured stand that clearly communicated brand leadership.

PACCAR’s Brisbane Truck Show 2025 presence was designed to project strength, innovation and authority. The expansive L-shaped stand created two distinct brand environments for Kenworth and DAF while maintaining a unified PACCAR identity.

A central digital hub with a large LED wall anchored the space, supported by immersive overhead rigging and industrial materials balanced with premium finishes. Visitor flow was carefully planned to guide audiences through product zones, hospitality areas and meeting spaces.

The stand delivered high engagement across one of Australia’s busiest exhibition floors, supporting product storytelling, brand clarity and meaningful conversations.

Features:

• Large-scale L-shaped exhibition footprint
• Dedicated Kenworth and DAF brand zones
• Central digital hub with large LED screen
• Suspended branded rigging and lighting features
• Premium hospitality and reception hub
• Dedicated product and technology zones
• Interactive screens and touchscreen kiosks
• Custom merchandise display area
• Multi-level raised flooring

 
Brisbane Truck Show 2025 was held at Brisbane Convention & Exhibition Centre.