Western Sydney University Open Day

A recruitment experience designed to convert interest into action.

Western Sydney University’s Open Day 2025 was reimagined as a brand-led engagement environment centred on the message “Choose Western.” The objective was clear: move beyond information delivery and drive meaningful connection.

A 10×20m fully branded marquee served as the central hub, combining interactive technology, immersive content and hands-on learning zones. Prospective students were encouraged to explore pathways and visualise their future at the University.

The activation delivered strong foot traffic, sustained engagement and clear brand impact.

Features:

• Large-scale open activation space
• Accessible raised platform with entry ramps
• Central visitor circulation corridor
• Large curved LED screen
• Flight simulation experience
• VR career experience zone
• VR social science experience zone
• Interactive robotics demonstration area
• Experiential vending machine activation
• Large-format digital displays
• Dedicated walk-in storage

 
Western Sydney University Open Day was held at the Parramatta Campus.