Chevron at Brisbane Truck Show

Turning a challenging location into a commercial asset.

Chevron transformed a back-of-hall position into a high-performing exhibition stand through smart zoning, bold signage and interactive engagement tools. Despite a crowded show environment, the 9×7m stand consistently attracted foot traffic and increased dwell time.

Clear brand storytelling supported both Caltex Lubricants and Caltex StarCard, with digital touchpoints driving sign-ups and lead capture. The result demonstrated how strategic design can overcome location constraints.

Features:

• Raised timber and feature flooring
• Walk-in storage room
• Illuminated fabric lightbox walls
• Custom overhead bulkhead with illuminated branding
• Dedicated product display zones
• Large external LED wall
• Suspended illuminated features
• Large-format hanging banner
• Lounge and bar seating
• Interactive iPad stations
• StarCard activation area
• Custom reception and hospitality counter
• Backlit identification signage

 
Brisbane Truck Show 2025 was held at the Brisbane Exhibition & Convention Centre.